How to Rank Higher on Google A complete Guide (2020)

You did all the necessary things to your website but still not able to Rank your website on top in the google search result, don’t worry here are some tactics to do that. For Rank your website Top in google you need a process- a strategic one, consisting of multiple tactics and also techniques that can work. For ranking a website on google there are many elements that are paying their rolls like SEO, Keyword panning, link building and also many more. use suggested tactics and rank your website top in Google. let’s start 

Here are some Techniques to ranking higher on google

Step #1: Keyword Research 

Keyword Research is identified as the practice of identifying the phrases that are mostly used by individuals for meeting their information needs based on the posting of queries on the search engines.

Keyword research played a major role in SEO technique it is basically used for putting the right keywords in articles or blogs. It encompasses the findings associated with the search volume and also the competitiveness of the different terms. broad keyword research will help to rank your website top in Google.

Read More: SEO for beginners: introduction to the SEO (Search Engine Optimization)

Keyword Research is identified as a critical component associated with SEO in that the correct usage of the same ideally contributes to generating a roadmap for both designing and also in executing the building up of websites and also in developing needed content. The keywords are essentially broken down and also thereby grouped in terms of the number of words that are engaged for the generation of queries. It is observed that the greater the involvement of the words in defining different query phrases the easier it becomes to rank the same for the different terms that are searched by the users.


The value of a keyword is determined based on two different parameters like the level of search volume compared to the competition level and also secondly the rate of conversion generated by it. This is the most common form of text search on the web.


You need to be understood that your keyword should be relevant to the Google search visitor otherwise it wouldn’t work. The right keyword is the most important factor to rank higher on Google. Using the right keywords can bring your website on the first page on Google.  Here are some ideas to search the right keyword-

Keyword Research for your site

For keyword research, there are many paid or free tools available online like SEMRush, ahrefs, Google keyword planner, and also many more. Google keyword planner is a free keyword planner tool by Google. In Google keyword planner you can research for-

  •           Relevant keyword
  •           Avg. monthly search
  •           Top of pay big (low range)
  •           Top of page bid (High Range)

Read more The Ultimate Digital Marketing & SEO Glossary in 2020

Find good keywords for your article and also choose those right keywords cleverly to your post. These keywords can generate tremendous monthly traffic. Some more tactics of choosing right keywords-

  • Put right meta description to your post
  • Put the target keywords into the URL

Use Google Trends as a Keyword Research Tool

Google Trends is a tool of Google where people can explore what the world is searching. Google Trends can be utilized for trendy keywords and also for more keyword research. In Google trend search for your keyword and also check how your keyword is performing over a period of time. 

visit – Free Keyword Research Tools by Google in 2020

Google trends give you data from 2014 to the present time. You can check more as:

        Specific country for your keyword

–        Sub-region performing data

–        Compare to other keywords

“Ubersuggest” Keyword Research extension Tool

Ubersuggest is a free SEO tool, which runs by Neil Patel. It can give you important data like keyword volume, CPC, and, Seo Difficulties. Recently Ubersuggest explores their services and also added an extension tool on google chrome for the keyword research. Install the extension on google chrome then type keyword in google search now you can get the relevant data as relevant keyword’s, CPC and, Seo difficulties.

And Even you can get the competitive website’s data which are already rank on high for the same keyword or niche.

Think with Google that what Exactly visitor looking for in Search Result

Enter your keyword in Google search and, find what exactly visitor looking for relevant to your keyword or niche. Add those keywords for which visitors are looking for. Add a FAQ section in your article where answer those questions that for the visitor’s come for again and also again. 

Analysis of your competitor’s websites 

One more good idea to use the right keyword is to research your competitor website, analyze your competitor’s website. Analysis of their posts and also inside the post and find how they used the right keyword. By doing this you can get ideas that how you can use those right keywords to your own website. You can use their ideas and also inspiration. Choose the best one from your competitor’s site and also add them to your site. These small tactics will show you a big result in terms of ranking your site top in google. 

Step #2. Using Google Search Console

Google search console a free webmaster tool powdered by google. By Google search console you can track your site performance and also analyze your content’s reports. E.g. – Total impressions, clicks, CTR, and also positions. Google search console is a powerful tool to rank your website top in Google. here are some ideas which you can use to get higher the rank 

Replan keyword

Most people don’t change their content after post on the website. This couldn’t give you a long time standup on top page ranking list on Google. Because in the online world there are too many competitors on top search results. As new posts will come with better content they will take your palace. For stay on the top rank page, replan your content and also change your content after a fixed time. For replanning your keywords, you can use Google search console. You need to change you under performance keywords.

For finding underperformance keyword Use Google search console. Find those keywords which are not getting enough clicks and impressions, and also change them with another new top-rated content. It will give you a long time standup on top search results.

Read More: How to use Google Search Console to Optimize site rank

Repair broken links and fix the sitemaps errors

Google SEO is not giving a good response to those sites which have broken links & site errors. Broken links negatively impact your ranking. For fixing broken links and also the sitemaps errors Google Search Console generates reports for the website, in this report broken links and also sitemap errors can be fixed. To fix those issues click on the “Sitemaps” tab. And now you can find those links which are not yet indexed and also duplicate links now you can request for the link crawled. For the broken links, you can click on the “Not Found 404” tab on this tab you can find no broken link and also fix them.

Step #3: Improve Page Loading Speed

As per Google reports that improving your page loading speed can help to rank your site. Page loading speed is an important factor for a website.

For the test, your site performance & site loading speed goes to Google page insight. Pagespeed insight models low-end devices and network conditions to estimate site performance. For improving your web page loading speed there are many instructions and also recommendation try to follow them By following all instructions your site get dramatically speed.

Here are some more basic ways to improve your web page speed 

–          Don’t add heavy animations and also themes

–          Use fewer media    

–          Don’t add heavy images

Step #4: Using Off-page SEO

Actions which are done outside of your site for improving your site ranking on SERP, called “off-page SEO”. Off-Page Optimization is one of the most effective SEO based strategies that can be undertaken by a website for achieving higher page rankings on the search engine., the Off-Page SEO Components tend to encompass effective backlinks, social bookmarking and also other signals for social sharing platforms Activities concerning Off-Page Optimization are essentially undertaken with a focus of increasing the marketing of your website.

The popularity factor concerning the website is essentially determined in terms of the number of links and also other websites that are linked to the stated website or also with the URL of the site. Again, Off-Page Optimization is also concerned with the different activities carried out over the internet for enhancing the SERP (Search Engine Result Placements) concerning the site. In that, the Development of quality links for the website ideally contributes to enhancing the page rankings for the same on the search engine pages.

Adding quality links to different websites indicate the inclusion of links of those websites that tend to bear higher Digital Marketing. the maximum number of backlinks will help you to get rank top on google. the higher number of backlinks the higher you will get on the search engine. 

Build Quality Backlinks

Creating quality backlinks is a good idea. As much as backlinks you have, as much you will get traffic to your site and also the higher ranking. You can get tremendous traffic by creating backlinks. For doing this create lists of your competitors related to your post and also request them by e-mail or by the personal contact for adding your post link to their website. Please note that your competitors have-

–          Higher domain authority

–          Related to your post              

–          Enough traffic on their website

If they agree to do that then it will be good for you if they don’t do that then you can offer them to add their website post link to your own website. Or you can offer some money as well because if you really want to rank your website higher then you have to spend some money from your pocket. Try to create backlinks as much as you can. the maximum number of backlinks will help you to achieve the higher rank in Google.

Use Social media to  Rank your site top in Google

Social Media is a powerful off-page SEO tool that is the most effective way to improve your site rank. Social media is very effective to rank your website top in Google even I use the same tactic for my website. 

A.     Quora                                                                                    

Quora is a question and also answer platform. Quora is one of the best platforms to get more traffic on your website. Just by posting consistently post related to your website on quora it can push your website to rank your website higher or can give you millions of new visitors.

B.      Pinterest             

Pinterest is a visual social media platform where you can post images, videos, and also GIFs. Pinterest is the best marketing tool for ranking websites & redirecting the visitor to your website just clicking on pins. Here I attached my performance matrix of Pinterest-

C.      Flipboard

Flipboard used for reading news, articles & online updates. Flipboard is the best way to generate more traffic online. By posting constantly powerful content, your site will be slowly getting rank on google search results.

Step #5: Site Architecture “Rank top in Google”

In the first case, it is highly needed for having a secure and also an accessible web platform that can be reached by Google bots in an effective fashion. Herein, Google focuses on visiting the websites for gaining an effective understanding of the type of contents present on the site.

The website, on the other hand, needs specific tools like a robots.txt file that would help Google in understanding where to access information from and also where it cannot access. It also needs a site map that acts as an effective navigation tool which helps Google to effectively access a list of different web pages. using this tactic and process you will be able to rank your website top in Google. 


Hope you guys, like this article-

Thank You 🙂 

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