Content marketing is one of the cheapest and most effective ways to get targeted visitors hitting your website regularly. Content marketing is a strategy to engage your user with your product& services and the marketing, used to convert your visitors into customers.
What is Content Marketing?
Here is a definition which clearly defined what is content writing, By Neil Patel-
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience —ultimately, to drive profitable customer action.” Neil patel
If you have heard the content marketing word before reading this article, I am sure you always related the “content marketing” word to the Blogs/article. But what if I say content marketing is so far away from the blog/article. do you believe it?
This picture is an example of Content Marketing?
isn’t it interesting? this is a part of content marketing and this is used by Zomato very well.
Zomato has put the most effort into making their keywords work well on the search engine. As you can see in the below report –This is a report taken using Ubersuggest Tools, it ranks in India for 12,773,705 ( organic keyword) keywords as of Dec. 2020. It has organic monthly traffic is 35,241,526 ( Monthly users). and These stats are really amazing. ( a food company have ranked 12.8millions SEO keyword on the search engine) it’s a win!
This is the power of Online marketing, content marketing is mostly used to engage your customer with your brand and to build brand loyalty with your customer, and most important is to spread brand awareness. Content marketing is all about telling a story of your product/services or answering the question of your potential customer with help of infographics, images, videos, and articles.
Here is a practical example to understand Content Marketing-
Ubersuggest is a free SEO tool, which runs by Neil Patel. It helps to analyze the keyword and, to get content ideas.
Neil Patel used content writing skills to first spread brand awareness and to target the audience, engage the audience with Ubersuggest. No doubt, Ubersuggest is a brilliant tool to consider as a Most SEO weapon.
Where content marketing words mention. you think of an example of content marketing right, Neil Patel is always top on the list, in addition to creating a free SEO tool as Ubersuggest. Neil Patel has used content marketing by:
- Writing in-depth blog posts about your product and services is an excellent way to generate millions of traffic for your website.
He has written an in-depth blog post on his website (Neil Patel Blog) and he only targets the topics relevant to Digital marketing (specific Niche). he solves each queries relevant to his tools, in his blogs by mentioned the Ubersuggest feature.
As you can see in the picture one of his blogs written on “Seven Free SEO Tools You Should Be Using” and he had mentioned Ubersuggest tools in the position of 3rd in “free Seo Tools”. This article is ranking on google 1st position. Now, you can get an idea of how his Tools generating millions of traffic from their blog. This is a part of content marketing.
Neil Patel solved all those queries related to Ubersuggest on his in-depth Blog and that is why he generates millions of traffic for their tools.
- creation of Free SEO tools and SEO services( NP Digital) such as Search engine optimization, paid search marketing, content marketing, etc. and providing a great platform to learn SEO, content marketing, E-commerce, social media, etc. (“free learn free Digital Marketing Courses by Neil Patel “).
- Adding content upgrades such as ebooks to their blog posts. Many of his free courses have free e-books in the form of pdf.
- Creating free video courses on YouTube and sharing them all over the social media tools such as LinkedIn, Facebook, Instagram, Pinterest, etc.
- “There are 2 million podcasts are registered by Google and 32% of Americans listen to podcasts at least once a month.”
And Neil has done great work on the creation of podcasts. he has thousand of podcast episodes. and that’s where Neil Patel is generating millions of traffic from online marketing.
Why Content Marketing Important?
Companies pay Google to get potential buyers. google ads are the most effective and excellent tools to Run a campaign on Google.
Read more:- Google Ads: A Step-by-Step Guide 
PPC camping is efficient because you pay only when someone is clicking on your ad. This means that you are paying Manullally to reach the customer who is interested in your products/ services. Which is the most beautiful part of google ads.
But when you pause your campaign your sales get low. That means you are getting customers until you are paying to Google but when you stop the campaign, you will get customers anymore.
That’s where SEO helps Businesses to grow consistently without paying money. and content marketing is one of the cheapest and effective online marketing.
This is an image that gives you an idea about, why marketers consider Content marketing rather than spending on PPC marketing.
Understand the concept First, why you need a Content Marketing strategy?
“PPC campaign is like a rental house, you can live in your house by paying. But you will kick off when you stop paying for the house. Instead, if you do content marketing (SEO), And if you spent money to create content for your products/services. Then you will be able to get traffic/audience for a longer period. And you don’t have to pay Google more to get that audience. isn’t interesting?
Let’s take an example to understand the importance of Content Marketing-
“I am running a PPC campaign on Google to market my products and services. Suppose I am receiving each customer at Rs 5 per click (CPC cost). And to get a 5K Visitor, I have to spend 25K rupees on Google to run a PPC campaign. Instead, I choose to spend 25k rupees to create unique and quality content for my product/services and will spend some on SEO, what will I get? I would get millions of traffic for a much longer period than I thought to run a PPC campaign worth 25K.” Is not it interesting?
Importance of Content marketing
- Build Trust and Brand loyalty
- Leads & conversions
- User engagement
- spread Brand awareness
- competitive advantage
- media visibility
- Boost conversions
- Educates the audience
- solving queries
Types of content marketing
There are many types of content marketing are available on the internet, here are some Effective& important types-
Social media marketing
Social media usage is one of the most popular online activities and social media is still one of the most powerful marketing weapons. In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. this number is enough to tell you, why we need to invest time& money in social media.
Social media is an amazing platform to get engage with your customer. And one of the effective ways to communicate directly with your customer. There are several social media platforms such as Facebook, Linkedin, Twitter, Pinterest, Quora, Instagram, and many others where you can create and share your content very easily.
You can share an info-graphical post of your product and services you can use Short video content to solve the customer quires. Social media is a great platform to build a relation with your customers.
Infographics/ Display Marketing
Use infographics and display content, infographics content is an effective way to attract user attention. Use short statements, interesting facts, and features of your product and services on short and simple images and post them on social media regularly.
Infographics images are one of the best ways for effective communication.
Blog/Article Content Marketing
Blogging/Blog usually used to drive millions of traffic on a website. And blogs are a very powerful type of inbound marketing to generate more leads. You can use blog content marketing by adding a subdirectory to your domain and by creating a new “Blog” page on your site.
You can write in Your blog, how your services are helpful for your user, how your user can use your services/product, how your product and services are different from the others, and how your user gets benefits from your services and, you can solve the queries related to your product and services.
you can do things in your blog such as promote your other’s internal/external content and blog articles via adding links, add social share buttons to engage customers from the social media, and incorporate product information.
What is a Content Marketing strategy?
Content marketing strategy focuses on the planning, creation, delivery, and ideology of the customer. Content can be in the form of infographics images, videos, in-depth article, and anythings which generate a trust factor to your brand with the customer.
It is formally implemented to gain Brand value and to engage the Buyers of your products and services and generate higher revenue from the product/services.
Read more:- What is Online Marketing? Importance & Types