I am going to tell you some best strategies to get high-quality traffic to your website. let’s start-
Why High-Quality Traffic is Important for your website?
Why do we want to bring users to your website- Web traffic refers to everyone who logs on to your websites. These are recorded as visits or sessions. This traffic is also specific to every page of your website. Each page’s traffic is configured independently of all other pages.
When someone visits your site or they reach you, then you have users and, you are generating page views and traffic. And everyone wants to turn that traffic into an engagement to generate revenue. Lastly, high-quality traffic is the key tool for generating revenue from your business website.
Traffic is important because the number of visitors equals the number of opportunities you have to add new customers to your business.
Some of the Major Advantages of having traffic on your website are:
- Greater revenue in the form of conversion and sales
- Increased brand awareness and more website exposure
- Earn revenue through sponsored posts and advertisements.
But first, we need to get visitors to your website that when you get visitors to your website you can generate sales which means revenue, or you can increase brand awareness, or you can promote through sponsored posts and advertisements, and earn revenue.
For example- if you have a lot of content on your website, you can convert it into revenue by hosting ads on your website, when someone clicks on that ad, you are going to earn a percentage of that click. having a content website is a very good thing for you.
But first of all, you have to get traffic there and we are going to tell you how to drive traffic to your website.
How to Get High-Quality Traffic to Your Website: #15 strategy
Paid Advertising & PPC Campaign
paying to advertise your products services with ads is one of the easiest ways to drive traffic to your website:
Here Some of the options of Paid Advertising-
- Search Advertising
- Social media Advertising
- Display Advertising
Search ads are advertisements that appear in search engine results. Search ads are only visible to those who are already searching for your product or service. This is called a Pull advertisement. When a user types a keyword query in a search engine and your Ads appear based on that keyword query, it means that you are acquiring customers through a PPC campaign. You usually pay for every click generated by the visitor who is looking for your product and services.
Here is a Search Ads Example -how search ads work
Social Media Marketing:
Lots of different strategies but instead of doing it on the search engines you are doing it on social media platforms. Facebook, Instagram, LinkedIn, Twitter, and Reddit have suppressed PPC campaigns on their platforms where you can create a paid campaign according to your target audience.
Here is an example of Social media Marketing –
you can advertise on any particular platform and the way you advertise could be with an image it could be a video and infographics.
Display Advertising involves creating ads that are placed in specific areas of a website in the form of text ads, image ads, rich media ads, and video ads.
Display Advertising means creating ads that are placed on specific websites, that you have an option in an ad format as opposed to search, in which you only have text ads, but with the display, you have text ads, image ads, rich media ads, and, video advertising, etc. You have a lot of different options in which you can advertise on other websites.
The idea is to get your ad in front of the right audience when they can see your display banner Ads. and it’s going to be more visible which generates some brand interest and hopefully, you can get Ad click on their website and get redirect to your website. this is called a paid display advertising.
Here is an example of Display Advertising-
Promote your Website on Social Media Platform
Once your content has gone live on the internet, take advantage of different social media platforms and promote your content through the power full medium. Social media enables you to add value to your customers in a targeted way, it allows you to communicate faster, more often, and with more relevance.
Satisfied customers are more likely to share their experiences within their communities and also online, which will help you promote your brand and bring new customers to your business.
You can promote your business on social media, it mostly depends on what you are trying to promote because you need to align with the appropriate social media platform. Different social platforms promote different types of content.
Facebook is best suited for the entertainment industry accounted for a whopping 63.2 percent of all posts across six different industries (retail, auto, telecom, financial services, food, and beverage).
Facebook is created as a news and media sharing platform and if you fall into one of those categories, Facebook may be the right platform for you.
Facebook is a most used platform by business: Report 2019
In a big State of Social Media 2019 Report, we found that 93.7 percent of businesses use and are currently active on Facebook — the most among any other social media network. 73% of Facebook users in the U.S. log into Facebook daily, compared with 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn, according to stats from Pew Research Center.
The industries that succeed on Instagram are- Beauty, Food and Beverages, E-Commerce. Instagram is considered the best social media platform for engagement as a brand to engage with your followers. Your business followers are in the form of future customers. it’s simple, is attracting younger generations than other social media platforms.
The best part of Instagram is a fully visual platform. Unlike Facebook, which relies on both text and images. Using business infographics can bring thousands of new followers.
If your business is involved in the beauty, food, photography, online services, online stores, blog pages, drinks, and e-commerce then you can take advantage of Instagram which is part of Facebook’s ecosystem. You can enhance your product on Facebook and Instagram as they are both linked to the same ecosystem.
Instagram has 1 Billion monthly active users-
LinkedIn is the world’s largest professional network on the internet. This is a social network that focuses on professional networking and career development. You can use LinkedIn to display your resume, search for jobs, and enhance your professional reputation by posting updates and interacting with people. post your product catalog, online services, online tutoring, walkthrough Product& services, etc this can help you to get high-quality traffic to your business profile.
LinkedIn is mainly used by Business professionals to Get connected: LinkedIn was built for networking, and it’s still a useful networking tool. Promote your brand as an authority: If you’re creating great content pertinent to your industry, share it on LinkedIn. LinkedIn is great for b2b. it’s great for targeting specific industries.
What is LinkedIn: The Most Effective Social networking tool
LinkedIn is a social network designed for businesses and working individuals. Both can create profiles and connect with contacts who can support their skills. Companies can also create profiles for advertising openings and job openings, which individual users can apply.
#7 LinkedIn key-Features: That can help you to get leads on LinkedIn
The first is that you can put your work experience on your profile, potential employers can see it on your LinkedIn Profile. The profile is like an online version of your resume, which can help you get in touch with more potential employers.
Create Potential Partners-
A second feature is that LinkedIn allows companies to create profiles, allowing them the opportunity to engage with potential partners and also to hire new employees.
Expand professional network-
LinkedIn can help you establish and expand the professional network that you can connect with people you know personally or professionally.
Show-up your skills-
LinkedIn helps you show your skills and credibility. Your LinkedIn connections can support the skills you have listed on your profile and you can do the same for them. This is a way to show potential employers that you have to vouch for people to the best of your abilities.
Job listings on LinkedIn –
Companies can post job listings on LinkedIn and you can also apply for these jobs on the site or if you are running a business yourself, you can post job openings to find new employees.
Get job advice-
It helps you get job advice from others in your field of work. You can join groups of people with similar jobs or skills and discuss professional matters that relate to your work.
YouTube is used to watch music videos, comedy shows, how-to guides, recipes, hacks, and more. content types that work on YouTube are gaming, entertainment, and vlogs.
YouTube is an American online video-sharing platform. you can use YouTube to share video content and informative information about your product and services. create your product walk-through and helpful services-related video and share it on your channel.
Read more:- Complete Guide to Make Money Online with YouTube
YouTube is home to more than 2 billion users worldwide and drives more than 30 million daily visits, making it a great platform for small businesses looking to market with video content. YouTube is the most used platform for video content marketing and drives millions of new customers for your new business.
Video is extremely engaging and useful for many types of businesses. Creating a YouTube channel for your business offers a centralized platform for your audience to view and engage with your Product& Services. YouTube could be a great platform to drive hight-Quality traffic to your Business website.
Twitter is an online social networking and microblogging service that enables users to send and read 140-character messages. register user can read and post the tweets, interact with other users. Tweets can include text (140 characters), images, videos, links, and infographics. Twitter is an open-minded platform to spread brand awareness.
It’s a great way to generate some awareness and get some clicks over to your website. Twitter allows you to: easily promote your research, blog post, for example by providing links to your blog stories, journal articles, and news items.
These are just some of the most popular social media platforms of course there are plenty more out there. use Twitter to share information about your product and services. Twitter could be an effective marketing tool to get high-quality traffic to your website.
The third way in which you can drive traffic to your site is guest blogging. Having the opportunity to guest post on another website can be very helpful for your website, helping build your brand and increase blog traffic.
What is Guest Blogging?
according to Big commerce Definition: Guest Blogging is a content marketing and SEO technique where someone writes and publishes a blog post on a third-party website or blog to promote their personal/corporate brand.
If you are writing a blog for your own site, you can go to someone else’s website and write for them, this opportunity to post on another website can be very useful because another blog has a lot of All traffic can occur and a well-known brand authority also. Guest blogging offers several benefits for any business by Sharing your expertise on other companies, websites. here are some great benefits you could get from Guest Blogging-
Benefits: Exposes to you to targeted traffic
If you are writing a blog on others’ websites, it is going to build your brand awareness and possibly increase traffic to your blog or website. And this could be a great strategy to create high-quality backlinks for your website.
Benefits: It helps you to expand your personal network
If you are going to guest blog on a site that is very relevant to your business or industry, then in this way you are targeting the right audience. You can expand your personal network. Getting your brand in front of and serving different audiences, generates High-Quality backlinks.
Benefits: Helps you to rank in SERPs
SERPs search engine ranking pages means “if you want to rank organically you need to generate some backlinks” and guest blogging is a way to generate some backlinks to your site. an effect that’s going to help you get your pages ranked higher on Google. Google is going to identify a relationship with your blog to another blog and build your relevance.
Here some other benefits to guest blogging are:
- it helps to grow your social media following
- Helps improve your online Authority
- improves your backlinks score
- Growing brand awareness
- Generating qualified leads
You will get a lot of benefits from guest blogging. Guest blogging is about reaching a new audience by using your content Writing& marketing skills. This results in more brand awareness for you and converts that traffic into qualified leads from other blogs.
Interview industry thought leaders
interview industry thought leaders: that’s another interesting way to generate High-Quality traffic to your site. Reaching out to industry thought leaders for interviews can have a great impact on your website.
Here is some Great advantage Interview:
- Greater credibility
- helps you to increase High-quality Traffic
- Reach towards your Business profile
you could generate greater credibility for your business. It shows your brand presence in the market and it represents your brand loyalty.
This allows you to connect with other leaders in the industry and its indirect net result can be increased traffic. Because if you do an interview, you can record and post it on other platforms, which can get high-quality traffic to your website. Obviously, like guest blogging, it is going to increase your reach.
Getting yourself there if no one knows who your brand is and you are interviewing with professionals will build brand trust and visitors will want to build a relationship with you.
“Sharing is caring” Sounds interesting, isn’t it? Share your ideas with others and build a strong relationship, develop your personal, professional network and generate your brand loyalty for your customer.
Make your website’s Responsive
Another way to drive High-Quality traffic to your website is just to make sure your website’s responsive user friendly for any devices.
ensures your website looks good and can function across multiple devices. depending on the devices, your website hides, shows, shrinks, enlarges, or moves the content to make sure it looks good.
Here is some point that you must Notice:
- Content is arranged based on the importance
- Your website is tested on multiple devices and browsers.
- images, text, and controls are aligned
- revise your devices/browser combinations
- test for fonts across devices and operating systems
- to make sure users can easily navigate your website.
- Ensure your website pop-ups are responsive and user-friendly
- your website doesn’t take long to render across browsers, devices, etc.
What does a Responsive Website mean?
Responsive web design (RWD) is a Responsive layout that automatically adjusts and adapts to any device screen size, whether it is a desktop, a laptop, a tablet, or a mobile phone.
It must be working properly on multiple devices specifically mobile phones depending on the device your website your site getting the most. Go to google analytics and find from which devices your site is accessing most. If someone is visiting your website via your mobile phone, you want to make sure that your website is adjusted accordingly. You want to be able to test to make sure that it is responsive and has content by importance.
There are so many tools on the web that you need to check, click here to check your website for accountability.
Why this is important? if someone visits your website via mobile and your site does not align properly, or all the content is pulled out, and one has to trick their browser into visiting only your website, So chances are they are not going to come back, chances are they are not going to convert into leads.
Have to modify your device browser combinations, make sure everything works accordingly, test those fonts, make sure they look good and, make sure people can navigate your content easily. boost your pages loading speed cause If your site is slow to load, you stand to lose not only current consumers but future users as well. Website page loading speed plays a major role in the website’s overall performance.
Build a brand community
Building a brand community: brand community refers to a group of people who identify your brand and use your brand as a platform to exchange ideas and contribute content.
Some advantages of having a brand community are:
- promoting brand evangelism and loyalty
- it can be a source of feedback loyalty and ideas
- user-generated content provides future marketing strategies
- it can provide PR opportunities
What is a brand community?
“A brand community is a group of customers who are invested in a brand beyond what is being sold. These customers want to become a part of the brand itself.”
How to Build a Brand Community
A brand community is about your brand’s engagement with your customer. Always seek customers who are looking for your services. Develop and engage your customer in each business strategy.
Brand collective: The brand collective includes all aspects of the brand, including the product, its services, the marketer, and the other consumers in the brand community.
Individual consumer: The individual consumer is connected to the brand collective through psychological and social means. The consumer holds the collective in mind both internally (Psychologically) as well as externally (Socially).
Customer Loyalty: 53% of Americans who are part of a social brand community are more loyal to that brand. generating brand loyalty with customers could bring thousand of High-Quality traffic to your website.
Search Engine Optimization
The next big opportunity is SEO, search engine optimization also known as an organic search. to drive traffic to your site, you’re going to have to implement an SEO strategy. search engine optimization SEO can help your website to improve the overall searchability and visibility of the website.
Some of the best advantages of SEOs are here:-
- organic search provides a primary source of traffic
- Build trust and credibility
- provides increased engagement and high-quality
- organic traffic provides an improved user experience
- helps target quality traffic
What Is SEO (Search Engine Optimization)?
For achieving a higher page ranking on Google, SEO is the main factor. The company thereby focuses on gaining adequate support from SEO (Search Engine Optimization) experts that help in generating quality content thereby helping the former in gaining needed success in terms of attracting web traffic, driving sales, leads, and conversions, and enhancing sales.
Well Optimized SEO can bring your content post to the forefront if you follow the SEO technique well. SEO helps to grow more traffic to your site.
one of those advantages is more traffic to the site search is still king in terms of volumes of people using a search daily.
You have an excellent opportunity to be found it, builds trust and credibility because still, a majority of the people do a search click on an organic search listing, and if you’re found organically, you’re ranked number. then chances are somebody’s going to click on your listing and it provides increased engagement and high-quality organic traffic for your site.
“more traffic more engagement”?
When a visitor lands on your website, reads your homepage, and then starts clicking on other pages of your site, which is user engagement. Engagement is something, it can be a download of a document, clicking on the video’s play button, submitting a form or signing up for a newspaper, or calling. These are all forms of user interaction.
The amount of traffic you drive to your website from organic search is only going to improve engagement. You can improve the user experience.
If you are getting a lot of traffic from organic search, then you have a really good opportunity to do AB testing and you can improve the user experience. What is A/B testing?
A/B testing is a process of showing two variants of the same web page to different segments of the website, visitors at the same time, and comparing which variant drives more conversions. Through AB testing you can user experience your site and this could be a great chance to generate high-quality traffic to your website.
SEO search engine optimization search is the only medium left to defeat your competitor. In a recent article, I talked about why you should consider SEO instead of display advertising. SEO is a good opportunity for your business to get leads on the Internet.
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.
SEO includes some best strategy to get succeed:
#1: On-page optimization
#2: Off-page optimization
#3: content marketing
#4 Social media marketing
#5 Link Building
build backlinks: SEO is a two-pronged approach; you have two strategies is on-page and off-page SEO. off-page involves backlinking-
Backlinks are also known as “inbound links” are just linking to redirect users from one website to Another. Backlinks are links from one website to a page on another website. it brings your content in front of a larger audience, while driving qualifies traffic to your website.
Here are some advantages of having multiple backlinks to a website:
- improving the organic ranking
- faster indexing by search engine
- it helps you to get referrals traffic
Backlinks are used to link two different websites, which are used to add value to users. With this, it is naturally going to drive qualified traffic to your website because if someone is linking to your relevant website and they click on that link and go to your website, then it is probably going to be qualified traffic is. Google finds a relevant connection to your site to others.
Google crawls another site to which you have a link so it gives you credit because Google believes “This site is getting some links from other relevant sites that we should think are relevant and that’s why we Going to trust the site ”
Google trusting your site is going to improve your organic ranking and with organic ranking improving, it means faster indexing by Google.
Benefits: faster indexing by search engine What it means?
You want to be indexed by search engines, the faster Google can find your page, even if it is on someone else’s site, they are about to follow the link that leads to your site and keep that page on their Returns to index on the server. You can index as fast as you can get and this helps your site get referral traffic.
Post content on Reddit, Quora, Linkedin, and medium for generating a backlink that helps to get referral traffic and improve organic search listings. Medium is one of the best platforms to get instant Backlinks for your website by sharing your content with visitors.
There are a lot of benefits of building backlinks and having internal links, unlike backlinks.
internal linking: internal linking just means connecting one page on your site to another. An internal link is a link from one page to another page on the same domain. it can help direct visitors to other pages, help navigate the website, and find another page that they would find useful.
Why is it beneficial? This can help visitors to go directly to other pages that they would not otherwise normally find through your navigation.
Here is some Advantage:
- It improves the indexing of your website
- it reduces the bounce rate
- it drives traffic to an older post
- it improves page rank
- helps spread link juice across websites.
If you are active on a blog, do not be afraid to include multiple internal links. if You do not want to transfer your visitor through your site then You need to create a flow of traffic from one page to another. This is going to improve the indexing of your website. when you do internal linking, Google is going to index those links and index those pages. Google also gives credit from an internal linking perspective from an SEO perspective.
Internal linking is like a spider web. Once you meet people visiting your site, it will get stuck on your website and this can help you reduce your bounce rate.
If one page is linked to another, that page has a really good relevance to Google’s vision, then the other page is probably going to benefit from it know how? google take those page priory who have good internal linking.
There is another reason for doing internal linking- you want to move people from one page of your site to another and when you do this it is going to reduce bounce rates.
Bounce Rate: The bounce rate is the rate at which people land on a page and then leave.
“If there are 100 people on my home page and only one person has moved to another page, then the rest 99 people have left the site, then it’s a 99% bounce rate”
By placing internal links you are helping people move from one page to another and thus reduce bounce rate.
Internal linking makes your old post powerful and keeps it alive it also increases traffic to older posts, when we say that the old posts we’re actually referring to blog posts, If you have a relevant blog post and you write a new blog post then link the two together. If it’s a relevant link, I don’t know how old it is, you know you want to show Google that these old Blog posts just because they were written a year ago. This does not mean that they are old and old-fashioned or useless. You want to link them and keep them alive.
This is a good strategy for internal linking links to old blog posts that you know are an industry expert that you have been doing for some time, and then you have lots of content to share. The longer you can place someone on your website, the more likely it is that they are going to engage and change.
And some other inherent benefits improve page rank. By PageRank, we simply mean the rank that Google gives to pages, and the more internal linking the better you are at what you are right now.
it helps spread link juice across websites Like backlinking, it builds relevance, just keep all these inherent benefits in mind to connect the result to internal and maintain the flow of traffic to your site.
Target long-tail keywords-
Another great way to get high-quality traffic for your website is a long-tail keyword. Long-tail keyword account for most web searches.
Some advantage of on tail keywords are:
- Lesser competition for your keywords
- attracts customers who have a higher chance to covert
- Brings targeted traffic to your website
- enables easier on-page optimization
Long-tailed keywords: Long-tailed keywords are longer and more specific keyword phrases that visitors are more likely to use. Keywords include three or more keywords, called long-tail keywords such as “Make money online through YouTube”.
People usually type “red shoes” in search engines and it can be very difficult for you to rank for short-tail keywords. If one is searching for “red Nike shoes for men”, chances are good to rank on long-tailed keywords.
There are some advantages to using less competitive long-tail keywords –
If you’re using broad keywords like “red shoes”, then who doesn’t want to be for red shoes that you don’t necessarily get for red shoes because it’s too broad and you don’t know how to get someone Looking for shoes. You just know that they are looking for red shoes, it can be running shoes, it can be working shoes, it can be slippers, etc.
Long-tailed keywords help to make it more narrow and make the keyword less focused, which is less competition that is going to happen, and when something is not as competitive as a keyword it means that keyword the higher your chances of ranking, the more likely you are to rank faster for the keyword.
Someone is looking for what you have to offer, you have a higher chance of changing that person if you have “2019 red Nike women running shoes” and someone searches for it .and he/she has a long tail is the keyword and they click on your organic listing. If you have the right price, they are probably going to convert. You have a good chance of converting someone using long-tailed keywords.
I hope you have understood why you should focus more on long-tail keywords rather than short-tail keywords. It is easy to optimize your website and pages for long-tail keywords and you can get high-quality traffic to your website.
Remember: SEO is a two-pronged approach. On-page and off-page, we talked about off-page with internal linking and backlinks to the page all make sure that the keywords you choose are on that page. Are integrated into what you want to find. And if you are using a long tail keyword then it is easy to work out the keyword that makes it easy.
Focus on E-mail Marketing
Another great and most effective way to bring high-quality traffic to your website is e-mail marketing.
Email marketing: Email marketing provides an effective way to convert sales by sending personalized emails to the target audience.
Here are some benefits of email marketing –
- provides real-time marketing
- it’s less intrusive
- helps build credibility, increase visibility and brand awareness
- is an easy way to track Return of investment( ROI)
Email marketing is a way of drive traffic to your website. email marketing has been around a long time in terms of digital marketing. why? Because it provides an effective way to convert leads into sales. and you can send a personalized email to a target audience. When you send an email to someone regularly you already know who that person is. What you are doing in the email is writing a specific message to the person.
Email marketing is the same thing, except that you are sending an email to a large group of people, and when you send an email to a large group you are still going to personalize the message.
Make sure your email is targeted and if it is targeted it can be cost-effective. Because sending emails to a large number of people is going to be cost-effective. The email usually depends on the email provider, it just depends on how many emails you are sending or how many people you are sending emails to. But email is generally more cost-effective than other forms of marketing.
Email marketing is much cheaper than any other campaign because it does not require money to share your messages. It is cheaper than PPC because you are not going to pay for every click or every mail.
Email marketing is time-saving which means it is a one-time item. Once you send the email it is just a matter of matrix.
This is the favorable time when you send an email and you constantly measure and manage campaigns and it provides real-time marketing. Most people are likely to be able to send an email in a day or the day you send the email, going to be able to see it click some link, and convert.
Most people open it on day one. This is the real-time you send that email and there are a thousand people on your email recipient list. Send the first 500 with a separate subject line and then you can see the data and if you don’t see good results from the subject line or body of the email, make the adjustment before sending another email to the next 500
that’s a great thing about emails you can break up the email into two groups the first group and then the second group with different subject lines and you can probably send them a little bit of time apart that way you can learn from the first email because with the email you are generally going to get results right away okay within the first 24 hours and that’s a great thing about email
Emails less intrusive are usually the people who are receiving emails who sign up for emails. They are almost expecting your email when they receive your email again.
It also helps build credibility and brand awareness to increase credibility which means that you are going to build your brand in the email that you are going to put content in that email that is going to demonstrate your business credibility.
You can put some testimonials in the email, you can put some good affiliations, you can put a good article for the industry articles you have written, etc .. Email is naturally going to continue to build brand awareness for you. And this could be an easy way to track ROI. If your e-commerce is very clear that you send an email, someone opens it, clicks on it, and buy something. It is easily trackable because you can track it from that email.
If you send an email daily basis, make sure you are tracking that campaign and you can use an analytics program like Google Analytics if you use Google Analytics that you are going to be able to track Who converts when you sent an email. You be able to measure an ROI from these emails and that is the beauty of email marketing.
webinars great method for effective social media promotion it’s a great way to bring traffic to your website.
Here are some great advantages of hosting a webinar:
- it provides direct contact with your targeted group-
- webinars save money and it cost-effective
- users are highly engaged
- users are likely to become prospective customers
Benefits: it provides direct contact with your targeted group-
It provides direct content contact with your target group. What does direct contact with your target group mean? You are going to host a webinar and you are going to invite a target group of people who are interested in your product or service.
If you have a Facebook community you can do a Facebook Live event or you can do a YouTube or you can set up a webinar on another platform. but the great strategy is to promote it on social media and If you are pronouncing something on social media, you might promote it to people who are already like your product& Services.
By direct contact with your target group, we mean that you may be able to create a webinar and speak directly to that group and it is going to help build brand awareness and credibility.
The great thing about webinars is that you do not need highly paid software. Webinars are free to host on any platform, all you need is a video camera and a recorder. There is a lot of software out there that allows you to do a webinar really quickly and easily. Click here to get a free webinar software guide.
Many of them are very effective if you want to host a webinar you can Host it by spending little money. webinars allow you to talk to your target group of communities and can be potential customers, it helps build credibility, which in effect can drive high-quality traffic to your website, and when users attend webinars, they are going to engage with your product and services.
The best part of hosting a webinar is that you can use video content for marketing your product and services. You can record your webinar and share it on highly popular social media platforms. Anyone who watches the webinar is going engage because it’s a topic they are interested in and then users are likely to become potential customers.
You can promote it on social media and potentially get potential customers to sign up and watch webinars. use this strategy and engage more users to your services. More engagement is a sign of more high-quality traffic to your website.
Incorporating video content
Incorporating video content: Video has proven to be a great way to attract new visitors to your website. placing videos on your website makes your website very attractive.
Benefits of Incorporating video content into the website:
- increased conversions and sales
- provides great ROI
- it helps to build trust with your audience
- videos appeal more to smartphones user
- videos encourage more social engagement
Video is a powerful content medium for storytelling. This can have a major impact on the success of your promotional campaigns and content marketing efforts. Videos could be a greater opportunity to drive millions of high-quality traffic to your website.
Video marketing is the future of Content marketing:
- Social media videos generate 1200% more shares compared with images and text combined.
- 87% of online marketers use video content.
- The volume of mobile video consumption increases by 100% every year.
In the last 10 years, the digital landscape has changed significantly. and people are moving from blog posts to video marketing. people are more convincing to watch videos instead of reading a blog.
create engaging videos relate to your product, services, content and post them on various video platforms like youtube, Vimeo, etc.., there are a lot of video platforms or embedded in a blog post or embedded in a Facebook post or tweet.
When you increase engagement, the video gets added to your site and it is going to lead to an increase in sales or ROI. As mentioned webinars can help build trust with your audience and helps you spread brand awareness. You can post webinars on your website.
videos are a great source to spread brand awareness and to generate brand loyalty with customers. Engage with the audience by taking social advantage to draw attention to your brand, product, and service, then place that video on your website to increase engagement, increase sales, and improve ROI.
Submit your content-to-content aggregator
Another way to drive traffic to your website is to submit your content-to-content aggregators. Content aggregator websites like Reddit provide you a great platform to post your content and get large amounts of traffic.
What is a content aggregator?
Content aggregation is a collection of information based on a common topic that includes one or more related keywords. A content aggregator like Reddit gives you a great opportunity to post your content.
The content aggregator is a site like Reddit or Medium or Quora. Where you can post content to share with a large number of people. Reddit users are either going to upvote it or downvote as much upvote as you are getting or people who like, encouraging content that has the opportunity to be found more.
Here are some of the most powerful platforms where you can create content:
- Facebook page
Learn from Google Analytics
there are plenty of analytics platforms out there one of the most popular is google analytics. make sure you’re tracking traffic on your site with google analytics.
The insight obtained from google analytics can help in improving your website.
Here is some advantage google analytics:
- helps figure out where your user is coming from
- helps you see where you rank in the search engine
- helps segment your audience
- helps study your competition
- helps fine-tune your website.
You are going to track the traffic coming to your website and not only are they going to track the traffic, but they are also going to tell you how the traffic is engaged with your content.
The advantage of Google Analytics is that you can find out where users are coming from, are they coming from the email campaign, are they coming from YouTube videos, are they coming from any content aggregator platform, or are coming from organic search.
Google Analytics can help you understand how much traffic you are getting from organic search to help us measure our SEO efforts. And with Google Analytics, you can segment desktop users, new users, returning users, mobile users, by pages, by language, by city, by region, etc.
There are so many ways in which to segment your audience and segmenting simply is breaking up the entire group of people who come to your website through different mediums.
Segmenting is breaking down the entire group of people who come to your website. Users always reach your website using a different medium.
Example: If you want to see women between the ages of 18 and 24 who come from mobile through an organic search, then this is a segment and you can see that information in analytics if you have a target audience. How they are performing.
The great thing about Google Analytics is that you can also see the content and how your content is performing when someone lands on your website, what page they are spending time on, what page they are Engaged with, the highest bounce rate on the lowest time page.
This is the kind of data you want your website to be able to leverage. If you learn what is happening with your website then you can make adjustments on your website to improve the user experience.
Thank you:) for being here and reading the complete guide “Get High-Quality Traffic to Your Website (Ultimate Guide)” I hope by implementing this # 15 strategy you may get high-quality traffic to your website.